How to write product descriptions that SELL.

A picture speaks a thousand words. True. But unfortunately not matter how wonderful your product images are, they alone won't answer your customers questions. 

Filling your product description with as many details as you can, will eliminate the time you spend responding to dm's and emails about your products. Which in return free's up your time and we all know that time is money in this retail industry. 

Now I say "filling your product description" but I really mean, summarizing. Theres a magic balance to it. I'm here to help you find that balance, and seamlessly/effortlessly write those descriptions every single time. 


1. Start with a general description 

A general description, seems redundant however it's incredibly important to have. This general description of your product not only up's your site's SEO with keywords, but it allows for the visual impaired to shop your site much easier. Imagine if someone who is visually impaired shops your site, and they have on their "text to speech" feature so they can hear your descriptions. "Yellow Floral Blouse" will not sell as well as "Yellow and light pink floral print blouse, with button closure full length sleeves, high neckline with smocked detailing and a slit down the center of the bust. Made from 100% recycled cotton." Notice how that description is summarized, but detailed.

2. Add the material and care instructions

When shopping online you can't touch and feel the material of an item like you can when shopping in store. Simply state the type of material, and go one step further with the recommended care instructions. Here's an example: "This blouse is made from 100% recycled cotton, and pre-washed for perfect fit and comfort. Machine wash, and lay flat."

3. Add measurements 

Measurements sell, no doubt. They also reduce returns as people will have a better idea of which size is best made for them when purchasing online. If an item has more than one size, add the measurements for each size. Is this time consuming? Yes, but it seriously pays off and your customers appreciate it. Here's a template for you, simply copy, paste in your product description and fill in what applies: 

Measurements are approximate

XS: Bust ___ Waist ___ Length___Hips___

Small: Bust ___ Waist ___ Length___Hips___

Medium: Bust ___ Waist ___ Length___Hips___

Large: Bust ___ Waist ___ Length___Hips___

XL: Bust ___ Waist ___ Length___Hips___ 

2XL: Bust ___ Waist ___ Length___Hips___

3XL: Bust ___ Waist ___ Length___Hips___


4. Model details

If your product is being modeled in your images, give the models details! Give their height, and size they are wearing in the photo. This will help your customers get an idea of how the item is designed to fit, as well as have more knowledge on which size is best designed for them.
Example: "model in images in 5'3" and wearing a size medium."

5. Add specifics 

Tell your customer exactly what they can expect when they put on this item. How is it meant to fit? Is it my true size? Does it have any stretch? See below for another copy + paste template! 
Sizing: Runs slightly small, size up from your normal size.
Fit: Designed to have a loose fit, has minimal to no stretch. 
Length: This blouse is hip length

6. Be transparent with shipping and returns

Your customers don't want to go searching on your site for your return policy, they may never make it back to that product they wanted to purchase. Be transparent by putting the shipping cost of that item in the description, and if it is eligible for returns. You can also paste a link to your shipping and return policy in the product description.